Business Archive

Brand is that concept which sticks to your mind after a commercial or upon seeing a printed advertisement. Small businesses, despite the limited clientele they have, need a strong branding presence. A strong brand indicates a positive and long-term operation for an enterprise. It also connotes an ‘identity’ and a particular degree of quality for the commodities offered by a small business. What’s in a Brand? There are different strategies a small business can commit to in creating a brand for its products and services. One way is by having a logo. Branding can come through color coordination. Take a look at the brand Mcdonald’s. It’s logo, M, is very distinguishable. Any person will know a real Mcdonald’s M from a fraud. Another strategy to

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All businesses have secrets they use to stay competitive in the marketplace, whether it’s a secret brownie recipe, sleek accounting system or innovative recruiting technique. Understandably businesses feel that they must protect their secrets as if it were their lifeblood, because in a way those secrets are just that. But the fact is that sometimes it is necessary or beneficial to give away at least some secrets a business has gathered through experience, because the benefits derived from giving those secrets away outweigh any detriment. One of the best ways for businesses to give away secrets is online, where thought can be put into how those secrets are revealed. Blogs are popular spots for divulging information, providing a reason for members of the public to

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