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Brand is that concept which sticks to your mind after a commercial or upon seeing a printed advertisement. Small businesses, despite the limited clientele they have, need a strong branding presence. A strong brand indicates a positive and long-term operation for an enterprise. It also connotes an ‘identity’ and a particular degree of quality for the commodities offered by a small business. What’s in a Brand? There are different strategies a small business can commit to in creating a brand for its products and services. One way is by having a logo. Branding can come through color coordination. Take a look at the brand Mcdonald’s. It’s logo, M, is very distinguishable. Any person will know a real Mcdonald’s M from a fraud. Another strategy to

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The no-brainer tech alternative always proves to be the best user interface choice for any high-tech gadget, equipment or online application user. For one, it makes doing things a whole lot simpler. Next comes the benefit of not feeling stupid or clumsy while having hands-on experiences with advanced technology. It doesn’t really matter if you’re a digital native used to various kinds of current technology, or one who’s so much challenged by it that you’d rather adapt that tech-avoidant attitude you find yourself retreating to every time tech rears its geeky head. User-friendly technology is just what it does: It makes things easier to operate to make tasks easier to accomplish — to make life better for all. The Design thinker’s Handle Tech design thinkers

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