All businesses have secrets they use to stay competitive in the marketplace, whether it’s a secret brownie recipe, sleek accounting system or innovative recruiting technique. Understandably businesses feel that they must protect their secrets as if it were their lifeblood, because in a way those secrets are just that. But the fact is that sometimes it is necessary or beneficial to give away at least some secrets a business has gathered through experience, because the benefits derived from giving those secrets away outweigh any detriment.
One of the best ways for businesses to give away secrets is online, where thought can be put into how those secrets are revealed. Blogs are popular spots for divulging information, providing a reason for members of the public to frequent business blogs. Of course a business needs its website to run smoothly as part of its giving away of secrets, and VirtualHosting.com can help with ensuring a business’ websites suffer little downtime and run well.
Giving away your secrets establishes your business as an authority in the marketplace. If you can demonstrate how much knowledge you have versus other businesses in the same sector, you establish yourself as the go-to company for anyone looking for the best around. Even if this means you end up divulging a fair amount of your business secrets, the fact is that most people are unwilling or unable to replicate your success. Remember that is has taken you years upon years of trial and error to learn how to apply the information you are giving away, so your competitors likely will not be able to replicate what you do. And even if they do, emulation is the highest compliment out there since it clearly indicates you are the company to beat.
Another benefit of giving away your ideas is that they can easily generate more sales. So many businesses that are in the market put on their best poker face while they claim to have so much knowledge. In the end talk is cheap, which is why you will have much more clout if you just show what you know instead of just talking about it. You will see your sales jump while your competitors do not experience the same increase, putting you further ahead.
When you give away your secrets, you actually attract businesses in the same field or in fields that are impacted by yours. Just like customers, these businesses are impressed with a company that walks the walk instead of just talking it. By giving away your secrets you prove that you are the real deal, not a business that is faking knowing a lot in order to make it in the marketplace. Not only that, but information is power, and if you are giving away information you will draw in those looking to strengthen their position in the market. This in turn can lead to some mutually beneficial relationships that make you even more competitive than before. Sometimes these new relationships allow you to make even more discoveries than before, generating new secrets you can share later.
Gavin Carter is an avid small business blogger. He loves to write about the benefits of blogging on small business websites.
