Business Archive

Plastic carrier bags are under attack for their part in our increasing litter problem. But printed carrier bags are a powerful marketing tool. Used correctly, printed plastic bags can boost individual businesses and still be acceptable environmentally. Recurring advertising Businesses want to promote themselves and one way of doing it is having the name and logo of the business printed on carrier bags which will be used again and again. They are a long-lived form of recurring advertising, a potential sale-maker every time they are seen. And, apart from the initial investment, they do not cost a company money every time they are used. The sort of packaging companies use is vitally important. Eye-catching, unique designs make a purchase seem special.Plastic carrier bags with that indefinable something drive home the message. Pollution problem But plastic carrier bags have been getting a very bad press recently,

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Depending on who you ask, all you need to do is setup a Twitter or Facebook account, start posting like crazy and the followers come to you. Right? Unfortunately, this “build it and they will come” approach misses the social media marketing big picture by a long shot. The reality is that you can post all the relevant and exciting content you want, but if no one sees it the content is virtually useless. Making yourself noticeable takes the most work. In this post, we’ll explore five ways you can put some fire into your social media strategy. 5 Ways to Spruce Up Your Social Media Strategy Reverse Engineer your Strategy Start with the end in mind and then work backwards. Ask yourself some tough questions. Why are

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