SEO (Search Engine Optimization) or what is the same, web optimization for search engines, may be defined as the ability to increase the visibility of a website in the natural results of Internet search engines, through to optimization processes of architecture, codes and content in main features of each search engine over a defined strategic list of keywords and phrases relevant.
Search Engine Optimization
If you are of a mind to improve your website by applying the concepts of internet marketing, then you may want to take advantages of some of the strategies offered by Search Engine Optimization.
It is broadly believed that SEO is a work of professional SEO companies but you can also participate in some initial level competitions by gaining basic knowledge of SEO.
Definition
SEO is the process of polishing various parts of a website to enhance web traffic .
For all online businesses, it is essential for them to make their site so much valuable for users and search engines as well so that search engines show their website in top results for referential searches and user may find usable information on that site. To achieve the above said it is compulsory to make site SEO friendly.
There are two types of Search Engine Optimization methods. It is “white hat” and “black hat”. The first hat, white is the appropriate methods that are in line with search engine guidelines. This is the honest approach to SEO. The page content is unique and targeted visitors, not just created for search engines. On the other hand, black hat SEO is unethical methods like cloaking, which is to have an optimized website that takes visitors to another page with different content. This is something of “bait and switch” technique. Using black hat methods is risky, because if a search engine finds that you have been using these methods, the rank of your site can be lowered or the site could be removed from the database entirely. It may not be worth the risk of using black hat methods for your website. For perfect work hiring a seo professional is also a good option.
Understand working of search engines
Search engines use a mechanism called spider to crawl the websites and internal pages of site. There is a huge database in which all gathered information is kept by spider. Databases then give results based on frequency of searched words in resultant pages and other parameters. Ranking of the site in search results is based on most number of matches with the search term on the World Wide Web.
Keyword based research
It is a decisive process for search engines. Here we are summarizing some suggested points to optimize your site. Keywords are necessary for search engines to pick up your site for the search, and a value of good page rank to outperform your competition in the placement of your site in their results pages.
Optimize web site
SEO world is ocean of tricks and facts. But there are some key points your site must have like-
• Site should be as smoothly accessible as butter.HTML links should not be broken and easily clickable and readable by user.
• Keep limits of your site weight. The lighter the site, easier will be downloading. Users do not have tendency to wait for too long.
• URL and titles should be precise and meaningful to remember. This will work as a magnet for users and they will use your site again and again.
• Design of your site should brief about your site. It should not be clumsy but arranged in such a manner that your site may provide maximum information to the visitors.
For promotion your site online, it is necessary to make your site SEO friendly. The above said facts are enough for beginners although you can explore for more details.
About Author
Olivia, working with SEO Rank Smart as a SEO Executive. SEO Rank Smart is a professional SEO company based in India. She provide complete Internet Marketing Services like Search Engine Optimization, Link Building Services, Web Design & development services to our clients.
