Internet Technology Helps Small Businesses Compete Efficiently

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November 18, 2011General News1 Comment

Small businesses have to work hard for their market share. Every penny counts. Net technology, which has made it easy for small businesses to employ people only when they need their services, and to employ people from anywhere in the world (thus taking advantage of the most cost effective labour package no matter where your business is physically located), ensures that all those pennies are accounted for wisely.

Take my own business as an example. I don’t need an office because the internet providers in my area offer fast, efficient and powerful home connections, with full customisable security packages and the capability to run multiple devices from the same connection. That means I can work from home, saving myself the money I’d otherwise be spending on an office premises – and even getting tax breaks into the bargain, against my use of energy.

That wouldn’t be possible without internet technology. Neither would the way I conduct business – across a variety of platforms, using the same sorts of fusing systems that you see in social media technology to deliver files, reports and tenders to clients all over the world. Without the technology that lets me bid securely for work in a number of locations, I wouldn’t be able to do that either.

All internet technology, of course, boils down to one thing: speed. The speed of your internet connection (as the internet providers in my area are very keen to point out, in the hope that it makes me buy the fastest connection package – which it did) represents the amount of data that can flow to and from your computer per second. The greater that number, the more stuff your computer can be doing at once.

Effectively, connection speed is equal to power. The more power you have the more things can be fuelled by your connection – and that makes way for a whole new wave of technology, which we are just starting to see creep in now. That technology is designed to divorce the internet from its devices – so shortly, all the devices you own that connect t the net will help you use the net in the same way. There will be no more internet “for” phones, or internet “for” TV – whatever device is in your hand, it will be your door into the world of information and performance that waits for you out there in cyberspace. And it’s all ultimately fuelled by the speed (the power) of your connection.

Now that the internet providers in my area are offering connections that run as high as 150 MBps, the technologies available to me as an average home business user are starting to get very exciting. I can combine the information being given to me across a number of platforms to make my workload easier. An easy example of this is the technology home users will have started to see from Facebook and other social media locations – whereby entertainment sites, which have nothing proprietorially to do with Facebook, are offering you the chance to log in through your social media account so you can combine the functionality of both places.

Modern internet use will increasingly follow this path – and that’s going to make all home business a lot easier to control.