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The Microsoft organization that is responsible for the implementation of new advertising technologies is the adCenter laboratory. This organization has been tasked by Microsoft with not only implementing new ideas for advertising technology, but also with developing those same ideas before they are implemented. AdCenter has been working with Multitouch technology for some time but it was only recently that the world found out just how much progress they had made. It was at the Fourth Annual Demo Fest event staged by Microsoft that the adCenter pulled off demonstrations of prototype technologies that utilized multitouch technology and turned quite a few heads in doing so. The principle flagship item of the demonstration was a prototype computer working on multitouch technology. This computer, while similar to

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While most people know about the Microsoft Surface computer by now, at the same time there are a number of other areas within the Microsoft company where Multitouch technology is being used. For example, Microsoft has been hard at work bringing Multitouch technology to bear in terms of interactive advertising and it is something that they were able to demo earlier this week. While Multitouch is just one avenue of advertising that Microsoft has been pursuing, at the same time it is one of the most innovative as Microsoft attempts to expand their operations and secure their bottom line. Multitouch was clearly the winner in terms of new ideas, as other advertising methods that were demoed such as the speech recognition advertising are methods that

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