Domain name selection is imperative to the success of a business site. If you don’t use the right keywords, incorporate your company’s name or draw some kind of unique factor, you’re at risk of becoming just another site about something that nobody cares about. In addition, how you register a domain name is also essential to your business.

There are a lot of registration companies out there that don’t offer the best prices or privacy options for domain registration. You can find cheap domain register at Register.com that also has privacy options and even premium domain names that no one else will be able to compete with. Some other key factors to creating a domain name include choosing a .COM extension whenever possible and making it easy to type.

There aren’t a whole lot of .COM sites left, but if you are creative enough, you can still get a site together that really draws the attention of visitors and supports your business site’s content. In addition, sites should be easy to remember. Businesses also should focus on creating and fulfilling expectations with their domain name selection. If you have a certain brand, you can highlight that with your domain name as well.

Businesses often make the mistake of using hyphens or numbers in their names. Both hyphens and numbers make it harder for a person to type or even share your site with another person. If your site is being shared verbally, they may not get that there is a hyphen and go to a competitor’s website or a blank web page, which doesn’t help your business at all.