Microsoft Surface Strikes Again

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September 9, 2008Microsoft Surface News1 Comment

It would be completely foolish for anyone that knows anything about analyzing the electronics industry to write off a product that Microsoft has created.  If there is one thing the corporation has shown again and again it is that they can market a thoroughly bad product to death and make it into a good product through sheer force of will.  The Surface is by no means a bad product in the absolute sense, but has been made to look bad because of cost overruns and a comparatively fantastic iPhone sales number.  However, Microsoft has been plugging away with the Surface, getting marketing deal after marketing deal to the point where the Surface Computer and the Multitouch technology it carries has been recognized as a mainstream product in hotels and retail stores around the country.

Now, with yet another astonishing marketing turn, Microsoft has been able to market the Surface Computer to MSNBC for their coverage of the 2008 American Presidential Election.  This coverage is something that is very much enhanced by the Multitouch display that has allowed people to touch places on a map of the country and then move votes to or from those places by virtue of dragging their fingers across the screen.  The newest Surface Computer that MSNBC is using actually comes with McCain and Obama action figures, both of which are uniquely recognized by the Surface display.

With this kind of theatre you can only tip your hat off to the Microsoft Corporation that is really pulling out all the stops to make their Surface Computer as mainstream as possible.