If you ever hear someone saying that social media is a fad, you should smack them in the teeth. Do you like statistics? Three recent studies have shown that Internet users now spend from 16 to 25 percent of their Internet time engaged with social networking. Ninety percent of all Internet users now use social media. From personal use to business applications, social media is a permanent part of the technology and media landscape. Businesses love it because it can help to take a company to the next level in creative (and affordable) ways. But how can a business best target their customer base using social media? Businesses just getting started with social media as a marketing tool can initially feel confused and overwhelmed. Here
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If you’ve been paying attention to the cloud computing industry, or tech in general, you’ve likely heard about Gartner’s Magic Quadrant report. In very basic terms, the magic quadrant is a powerful research tool developed by the IT research firm Gartner. Every 1 to 2 years, Gartner releases a new Magic Quadrant analysis. For most, there’s very little insight into what the Magic Quadrant is, and what it mean for specific tech companies and industries. Understanding Magic Quadrant analyses, and why they matter to you involves, at the very least, gaining a better understanding of Gartner, and why the Magic Quadrant exists. About Magic Quadrant · Who is Gartner? – Gartner, Inc is a large research firm based in Connecticut, specializing in information technology (IT) research. Much