Depending on who you ask, all you need to do is setup a Twitter or Facebook account, start posting like crazy and the followers come to you. Right? Unfortunately, this “build it and they will come” approach misses the social media marketing big picture by a long shot. The reality is that you can post all the relevant and exciting content you want, but if no one sees it the content is virtually useless. Making yourself noticeable takes the most work. In this post, we’ll explore five ways you can put some fire into your social media strategy. 5 Ways to Spruce Up Your Social Media Strategy Reverse Engineer your Strategy Start with the end in mind and then work backwards. Ask yourself some tough questions. Why are
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Managing internal messaging is a bit more complex than one would think, and for most businesses hosting their entire company email infrastructure on a free or in-house server is not an option. Free services are primarily used for personal email users, and not necessarily for professional use. In-house servers – while an ideal situation for any company – is often impractical from a cost and implementation standpoint. Sure, you can have a great deal of control over your email communication, but you will definitely have to shell out the cash for managing an on-premise email server. These costs range from server administration to energy consumption to maintenance and resource upgrades. In general, when it comes to managing email communications on the small business level, it makes more