Box office success is never guaranteed; it can be an elusive animal. The success of a film company is dependent upon a number of factors, but positive reviews and good cinema revenue from the first day is essential. There are blockbusters that have continued to raise the bar in box office takings while the success of other films is dependent upon making the most of every revenue channel available. Those other channels include sales of the films for home entertainment and selling broadcasting rights to television companies. A balancing act The sale of films in video format, and subsequently DVD and Blu-ray disc is a slight balancing act. It cannot be done at the same time as the film is released in the cinema even
Entertainment Archive
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